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Geo docDenver-Boulder metroBLS May 2025

Product manager salary, Denver.
BLS metro median $182,470 for the occupation PMs are filed under.

Denver and Boulder form the Front Range product market: SaaS, aerospace, telecom and a dense Boulder startup corridor. BLS publishes them as two separate metros, so this doc gives both, plus the Colorado tax picture, cost of living and the employer mix.

Marketing Mgrs median

$182,470

SOC 11-2021, where PM is filed

11-2021 middle half

$150,860

to $223,040

Computer & IS Mgrs

$203,340

SOC 11-3021, median

Project Mgmt Specialists

$116,740

SOC 13-1082, median

BLS OEWS May 2025, Denver-Aurora-Centennial, CO metro area. Annual wages, excluding equity.

01

Denver metro pay, BLS OEWS May 2025

/bls-pay

The Bureau of Labor Statistics publishes wages for every metro area, but not for product managers as such: the Standard Occupational Classification has no product manager code. The title is filed under Marketing Managers (11-2021), and employers file technical and delivery-side product roles under the two codes either side of it. Read the three rows together as a bracket. For self-reported total compensation at named employers, including equity, check Levels.fyi, which publishes individual submissions rather than a survey.

Marketing Managers 11-2021

Where BLS files the Product Manager title

Median
$182,470
25th to 75th pct
$150,860 to $223,040
90th pct
$290,850
Employed
4,220

Computer and Information Systems Managers 11-3021

Where many technical and platform PMs are filed

Median
$203,340
25th to 75th pct
$167,420 to $230,420
90th pct
$293,820
Employed
7,730

Project Management Specialists 13-1082

Delivery-side roles, the floor of the bracket

Median
$116,740
25th to 75th pct
$89,060 to $137,710
90th pct
$172,060
Employed
20,710

Source: BLS Occupational Employment and Wage Statistics, May 2025, Denver-Aurora-Centennial, CO metropolitan area (MSA 19740), annual wages. The Standard Occupational Classification has no product manager code, so these three occupations bracket the role rather than measure it. OEWS counts wages and salaries only: it excludes equity, and it reflects pay across every employer in the metro, not only technology companies.

Boulder (Boulder, CO)

BLS publishes this as a separate metro. Marketing Managers median $199,570, 630 employed.

Marketing Managers 11-2021

Where BLS files the Product Manager title

Median
$199,570
25th to 75th pct
$164,830 to $242,280
90th pct
$308,050
Employed
630

Computer and Information Systems Managers 11-3021

Where many technical and platform PMs are filed

Median
$206,260
25th to 75th pct
$159,910 to $250,030
90th pct
$314,480
Employed
1,220

Project Management Specialists 13-1082

Delivery-side roles, the floor of the bracket

Median
$122,040
25th to 75th pct
$88,100 to $160,590
90th pct
$197,040
Employed
2,920

Source: BLS Occupational Employment and Wage Statistics, May 2025, Boulder, CO metropolitan area (MSA 14500), annual wages. The Standard Occupational Classification has no product manager code, so these three occupations bracket the role rather than measure it. OEWS counts wages and salaries only: it excludes equity, and it reflects pay across every employer in the metro, not only technology companies.

Denver against peer metros

Metro11-2021 median11-3021 median
Boulder$199,570$206,260
Denver$182,470$203,340
Seattle$175,850$214,680
Austin$164,920$176,990
Salt Lake City$139,830$160,810
Phoenix$132,580$169,720

BLS OEWS May 2025 metropolitan-area medians, annual wages, sorted by the Marketing Managers (11-2021) median; 11-3021 is Computer and Information Systems Managers.

02

The Colorado tax picture

/tax

Colorado taxes income at a flat 4.4 percent for tax year 2025, so salary, bonus and RSU vesting are taxed at the same state rate whatever the income. A flat rate makes offers easy to compare: the state share does not rise with a promotion or a large vest.

Denver and Aurora add a small flat monthly occupational privilege tax on people who work in the city, rather than a percentage income tax. Compute net take-home against local prices when comparing with a no-income-tax metro such as Austin or Seattle.

03

Cost of living

/cost-of-living

The Bureau of Economic Analysis publishes Regional Price Parities, which measure price levels against a US average of 100. Its 2024 figure for Colorado is 103.1, a statewide number rather than a Denver-only one. Set any offer against that, and against the income tax picture above, rather than comparing gross pay across metros. The state comparison applies the same price parities to every state.

04

Denver employer mix

/employer-mix

Front Range PM hiring spans B2B SaaS, aerospace and defence, telecom and cable, health technology, and a Boulder startup community fed by its university and research labs. Several large technology employers keep sizeable Denver or Boulder offices.

The mix leans toward enterprise and technical products. PMs with aerospace, telecom or B2B SaaS depth will find more relevant roles here than a consumer-software PM.

05

Boulder is its own metro

/boulder

BLS treats Boulder as a separate metropolitan area from Denver, and its table is shown above. Boulder is much smaller by employment but carries a concentrated startup and research community, and its medians for the occupations PMs are filed under differ from Denver's.

Small metros have wider sampling error in OEWS, so read Boulder's figures as a reference point rather than a precise benchmark.

06

Should you take a PM role in Denver?

/should-you

Denver suits PMs with B2B, aerospace or telecom depth who want a flat state tax and an outdoor lifestyle. The trade-off is a smaller pool of senior roles than the coastal metros.

Compute net take-home against local prices before comparing with an Austin or Seattle offer.

07

Related docs

/related
08

Frequently asked

/faq
Q01What is the average PM salary in Denver in 2026?

No government series measures product manager pay directly, because the Standard Occupational Classification has no product manager code. The nearest primary figures are BLS OEWS May 2025 for the Denver-Aurora-Centennial, CO metro area. Marketing Managers (SOC 11-2021), the occupation the Product Manager title is filed under, have a median annual wage of $182,470, with the middle half earning $150,860 to $223,040 (4,220 employed). Computer and Information Systems Managers (11-3021), where many technical PMs are filed, have a median of $203,340. Project Management Specialists (13-1082) have a median of $116,740. These are wages and salaries only, excluding equity, across every employer in the metro.

Q02What about Boulder?

BLS publishes Boulder as a separate metro, Boulder, CO. There, Marketing Managers (11-2021) have a median annual wage of $199,570 (630 employed), Computer and Information Systems Managers (11-3021) $206,260, and Project Management Specialists (13-1082) $122,040, BLS OEWS May 2025.

Q03How much does an APM make in Denver?

No public dataset publishes an associate product manager wage for Denver. BLS does not split occupations by seniority. The closest primary reference is the lower end of the Marketing Managers (11-2021) distribution in the metro: the 10th percentile is $124,230 and the 25th percentile $150,860 (BLS OEWS May 2025). That describes the bottom of a broad, mostly senior occupation rather than an APM band, so use it as a reference point, not a target.

Q04How does Colorado tax affect Denver PM take-home?

Colorado taxes income at a flat 4.4 percent for tax year 2025, so salary, bonus and RSU vesting carry the same state rate at any income. Denver and Aurora add a small flat monthly occupational privilege tax on people who work in the city, not a percentage income tax.

Q05Which employers hire product managers in Denver?

Front Range PM hiring spans B2B SaaS, aerospace and defence, telecom, health technology and a Boulder startup community, plus sizeable offices of several large technology employers. The mix leans toward enterprise and technical products.

Q06How does Denver PM pay compare to other metros?

On the BLS OEWS May 2025 median annual wage for Marketing Managers (11-2021), the occupation product managers are filed under, Denver compares with peer metros as follows: Boulder $199,570, Denver $182,470, Seattle $175,850, Austin $164,920, Salt Lake City $139,830, Phoenix $132,580. These medians exclude equity, which is concentrated at large public technology employers and widens real total-compensation gaps between metros beyond what the wage series shows.

09 / Reader mailOpen questions

A number this doc does not explain?

Write in and a person reads it. Where we can answer, the reply cites the release or survey the figure was taken from, so you can check the working yourself. Questions that would help other product people may be rewritten without names and added to the relevant page, and we ask you before that happens rather than assuming. Everything published here is general reference rather than career or financial advice, and an individual offer still moves with employer, level, industry and metro.